Professional Football Player Patrick Peterson to Raise Awareness and Funds for the Baton Rouge Area Foundation and their Flood Relief Efforts | Patrick Peterson

Professional Football Player Patrick Peterson to Raise Awareness and Funds for the Baton Rouge Area Foundation and their Flood Relief Efforts


Oakland, Calif. (September 2, 2016)– Win-Win (, a fantasy sports app, which launched on September 1, 2016, will debut with Patrick Peterson as its first charity host.  In honor of the athlete’s Baton Rouge based collegiate alma mater, Peterson has designated the Baton Rouge Area Foundation as his charity of choice.

Available on all Smartphone devices, Win-Win is an interactive fantasy platform in which professional athletes host weekly tournaments, allowing fans to play against one another to win once-in-a-lifetime experiential prizes including dinners, golf games, tickets to professional football games, or collateral affiliated with the athlete host.  In exchange, nearly all of the money raised from each tournament is donated to that athlete’s designated charity.   

Peterson’s tournament will be held on September 8, 2016 to coincide with the start of the professional football season.  Individual players can buy-in from September 1 until game day for $21.00, in honor of Peterson’s jersey number.  Win-Win players will compete for the ultimate grand prize, traveling on a private Swift Aviation jet and attending the LSU versus Alabama home game with Peterson himself.   In keeping with the Win-Win philosophy where every user is a winner, all participants will be gifted with merchandise and other rewards through Win-Win’s strategic relationship with Fanatics, the global leader for licensed sports merchandise

“Baton Rouge is like a second home to me, which is why I decided to team up with Win-Win to help those who have been affected by the recent flooding. The city and its residents have given me so much, and I am confident that this partnership will assist those families and individuals who are in need of help,” says Peterson.

Win-Win is founded by two-time Duke All-American, former Indianapolis Colts linebacker, Mike Tauiliili Brown.  Other members of the Win-Win team include Philadelphia Eagles Safety Malcolm Jenkins who is an investor and an advisor to the company.  Other notable investors include Sand Hill Angels in Silicon Valley, New York based Trout Sports Group, and Duke University via their Duke Innovation Fund.

In addition to participating in their favorite fantasy games, players get the added benefit of potentially receiving a tax deduction for their charitable game contribution, making this a truly Win-Win experience.   “We are excited to be able to build and grow a platform that has the potential to do significant good for people and causes around the world while giving users access to their sports heroes like never before.  We are thrilled that Patrick has chosen to work with us to bring attention to the people of Baton Rouge” says Brown.

Brown conceived of Win-Win in August 2015 after being inundated with advertisements for various fantasy apps. Realizing that many consumer fantasy sports fans play as much for the overall shared game experience as they do to win, Brown realized that a unique opportunity existed to give fans an opportunity to compete and win prizes money can’t buy while simultaneously helping nonprofits in need.

Aptly named, Win-Win is winning. Though the App has not yet launched, it has already been selected the Most Innovative Fantasy Sports Business by the Fantasy Sports Trade Association (FSTA) and was awarded $150,000 in developmental resources in STRV’s Pitch & Win Contest.

Win-Win will be available for mobile download, as well as a web version, on September 1, 2016. For more information, visit  

Mike Tauiliili Brown | | September 2, 2016



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